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It is a platform developed in coordination with the Ministry of Physical Infrastructure and Transport, United Nations Development Programme, Ncell Axiata Group, Kantipur Media Group, Lalitpur Metropolitan City, and Cycle City Network Nepal. The platform is the basis of the campaign "My way, Greenway" which encourages people to take up environment-friendly practices primarily cycling. The campaign was borne out of the difficult period faced during the lockdown of the pandemic COVID-19 which promoted cycling as a means of excecise and urban lifestyle.